State of Skate

From www.emericaskate.com

Braydon Szafranski has a reputation for being one of the coolest dudes in skateboarding and it turns out that he actually is. Coming off a banging last part in the Zero vid, Jamie Tancowny is still completely down to earth and just seems genuinely stoked on things. But rather than write a boring introduction about how hard we bro’d down, or how if you see them you should totally say what’s up, I’m going to write an introduction in Chinglish. In fact, that’s what I’m going to do for each of the Emerica team members I interview during the time they spend in Shenzhen, China filming for their upcoming video Stay Gold. Continue reading

The first thing to say is that Zero’s art direction is awesome, and this is due to Ben Horton. The Strange World ad campaign leading up to the video was a refreshing look for Zero. Following are some notes I jotted while watching the video: Continue reading