Looking back to Adrenaline Skateboards
Next to Extreme, adrenaline is probably the second most tiring word used to describe skateboarding and other Action Sports: “Up next, this Nor-Cal shredder gets ready to hit our adrenaline-pumping Monster-sponsored Skate PlazZa, the world’s first ever ALL GREEN Skate Plaza designed by Rob Dyrdrek and Bob Costas!”
The word adrenaline sucks. It’s played out, a cliche. Funny then, that the first skateboard company to use it was pretty much the complete opposite of the 00′s mentality of big sponsors, big money, and big contests. Adrenalin, the oft-forgotten wood company formed sometime in the mid-90′s, was broke and gritty, and never spectacular.
I don’t mean it wasn’t good- it was. I don’t remember much about the art direction, but the overall vibe definitely had a Stereo Visual Sound influence. Check the clip below to see what I mean.
The team was talented, and one that a northern Californian like myself can’t help but be attached too with riders like Hanzy Driscoll, Justin Strubing and Toad. I don’t know where Hanzy or Strubing come from originally, but I think most associate them with the Bay Area. Maybe Hanzy lived in Santa Rosa?
Englishman Mike Manzoori as an answer to Stero’s Carl Shipman, a promising Mike Chin, and Jaya Bonderov, who eventually took his skills from board to camera, all have good footage in addition to the aforementioned dudes. From the beginning, with Hanzy’s wallride nose manual, until the end, with Jaya’s 50-50 on the Golden Gate Bridge, this 411 Adrenaline Industry section is full of memorable skating and editing.
Behold, the longed-for opposite of Extreme:

